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The name Chex, a rice version and the first recipe for Chex Mix would not arrive until the s. Cheerios appeared as CheeriOats but were quickly renamed.

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After World War II, cereal consumption increased with the advent of the baby boom, and sugar became a selling point. Quisp, a pink-skinned alien in a green jumpsuit, became a madly popular character for the space age. He fought his rival, the miner Quake, in a series of commercials. Quake was discontinued, but the saucer-shaped Quisp has been resuscitated periodically, and memorabilia remains in demand.

Co-branding cereal was the game. T had his own, made from sweetened corn and oats and shaped like a T.

Puffins, a molasses-sweetened corn cereal with roots in a small Northern California natural foods bakery, debuted as organic food went mainstream and parents increasingly searched out more healthful cereals. The battle of the virtuous cereals was on. These cereals also became targets for consumers demanding more transparency in labeling and more products without genetically modified or artificial ingredients.

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The current decade has been all about labeling. Cereals started being promoted as free of genetically modified organisms and gluten, or as containing specific nutrients.


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Even cereals like Dora the Explorer started selling themselves as whole grain. We are always on the lookout for new products. If there is something you feel we should be stocking, please get in touch and let us know.

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Home About Us Contact Us. Sign In or Register. Cart 0 Your basket is empty. Our family-owned health food store in Ireland My Mum, Kathleen, ran the store until I took over in , so it really has been a family affair. Happy, healthy shopping!